I’m an editorial leader and strategist with over 15 years of experience covering beauty, fashion, and entertainment.
I’ve spent my career shaping narratives—across award seasons, digital publishing, and brand platforms—and translating cultural moments into stories that resonate.
Alongside editorial work, I partner with brands to apply that same storytelling rigor to launches, social strategy, and commerce.
A FEW FAVORITES
Let’s work together!
Journalism & Cultural Coverage
—Beauty, fashion, and culture reporting
—Commerce and product expertise
—Celebrity interviews and profiles
—Red carpet coverage (awards shows, film, TV)
—Party and industry event coverage
Brand Storytelling
—Founder stories and brand narratives
—Product and website copy
—Editorial-style brand storytelling
—Cultural positioning and messaging
Events & Industry Access (Los Angeles)
—Brand events and activations
—Strategic guest lists across media and talent
—Event hosting
Social Commerce & Live Selling
—Platform onboarding and strategy
—Live selling and product storytelling
—Creator-driven commerce campaigns
—Onboarding for ShopMy
—TikTok Shop
—Covet by Christos
SHOP MY
